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Mobile Landing Page Optimization - 10 Best Practices for Success

Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. Optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a better user experience.

How much of your web traffic is mobile? Ten percent? Twenty percent? Do you even know? 

A Case for the Mobile Landing Page…

When it comes to landing page optimization, a simple A/B test may yield a 20-30 percent increase in conversion. Although this is positive, such small incremental improvements don’t make much sense if a significant number of mobile visits are being ignored.

For example, let’s say 1,000 users visit your landing page, and 2 percent (20) of them convert. You do an A/B test, which improves conversion by 25 percent (5) users. Meanwhile, the mobile 15 percent (150) of your traffic visitors are virtually ignored and presented with a far-less-than-optimal experience. It’s logical to recognize that focusing on the 150 makes more sense than the 5 new conversions, especially since mobile users are more likely to convert.

“88% of mobile searchers take action within 24 hours. 
About 70% take action within 1 hour.”
~ Google Mobile Movement Study, 2011


Android 4.0: Tracking Ice Cream Sandwich's Availability on Smartphones

Last week HTC published a list of phones that will receive an update to Android 4.0 Ice Cream Sandwich, along with approximate launch dates and a projected completion date of late August 2012. This is not a very encouraging prospect considering Google officially introduced ICS last October. Also because Android’s next major revision codenamed “Jelly Bean” will be close to release by then (slated for Q3/12).

But this is not an issue with HTC phones exclusively. In fact, Ice Cream Sandwich is more the exception rather than the rule on Android devices across the board. There’s a total of four smartphones shipping with the OS preloaded, just over a dozen with upgrades available, and more than 30 on the “coming soon” list

10 ways to make Android faster, more productive, and more secure than the iPhone

iPhone users love to brag about their smartphones. They line up around the block and stand in line for hours when a new one is released. Yet, for many users, Android is clearly the superior platform. Yes, its Achilles heel is a big one: security. Android’s openness and large market share mean that it’s a juicy target for attackers.

Yet, Android’s openness also provides serious benefits. It allows for more customization; its apps are usually cheaper and various handset manufacturers are able to offer significantly different form factors, such as the smartphone-tablet hybrid, the Samsung Galaxy Note.

Social Platform For Doodles Pushes Bounds of Web Creativity

For Doodle.ly co-creators Evan Vogel and Darren Paul, the social platform they dreamed up and launched in July 2011 — is the place for innovation, creativity and inspiration on the web.

Doodle.ly is a web application and iPad app that lets users draw whatever they want and effortlessly share creations to the web. It takes under a minute for someone with a Twitter and Facebook to sign into Doodle.ly as a new user. There are different pen tools and colors, all free to use, so the boundaries are endless.

Once the drawing, sketch or scribble is complete, doodles are shared on Twitter or Facebook automatically. The Doodle.ly team is working on building untethered account log-ins — to stop forced sharing. But for now, the world gets to experience all doodles created on Doodle.ly.

Not all iPhone apps work on the Verizon iPhone — fragmentation looming?

Telenav makes the AT&T Navigator app for the original iPhone, and has released Telenav GPS for the Verizon iPhone only. The navigation app is similar to the original Navigator app for the AT&T iPhone, but works on the Verizon handset only. On the surface it may appear to be a new app version to deal with the difference in telco, but according to a conversation with Telenav that is not the case.

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