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Mobile Landing Page Optimization - 10 Best Practices for Success

Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. Optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a better user experience.

How much of your web traffic is mobile? Ten percent? Twenty percent? Do you even know? 

A Case for the Mobile Landing Page…

When it comes to landing page optimization, a simple A/B test may yield a 20-30 percent increase in conversion. Although this is positive, such small incremental improvements don’t make much sense if a significant number of mobile visits are being ignored.

For example, let’s say 1,000 users visit your landing page, and 2 percent (20) of them convert. You do an A/B test, which improves conversion by 25 percent (5) users. Meanwhile, the mobile 15 percent (150) of your traffic visitors are virtually ignored and presented with a far-less-than-optimal experience. It’s logical to recognize that focusing on the 150 makes more sense than the 5 new conversions, especially since mobile users are more likely to convert.

“88% of mobile searchers take action within 24 hours. 
About 70% take action within 1 hour.”
~ Google Mobile Movement Study, 2011


4 Rules for Luxury Brand Mobile Marketing

Scott Forshay is a luxury and premium brand marketing consultant and mobile strategist who’s been featured in PSFK, Luxury Daily, Fashion’s Collective, Business of Fashion and The Wall Street Journal. The essence of any coveted brand is the story it conveys. The elements of heritage, craftsmanship, and creative innovation combine with a vision of an aspirational lifestyle that inspires the desire to associate with that brand.

The mobile device requires brand marketers to rethink engagement strategies and devise innovative campaigns that leverage the medium for effective mobile-content marketing. The challenge lies in enticing mobile users. Here are four ways to do that.

1. Produce Content in Episodes

2. Communicate in an Intriguing Way

3. Allow Customers to Participate

4. Reward with Exclusivity

The luxury consumer seeks priority access to, and deeper levels of intimacy with, the brands they most covet. The lure of exclusivity is the most effective mechanism for pulling on the heartstrings of this highly-sought consumer and forming greater connections. Rewarding a select group of participants creates desire for brand association through exclusivity.

Fit Web Design In Your Pocket With Webr

Webr (Free) by Lazy Appz puts web design at your fingertips. Back in the 90s if you could design a website, you were practically a god among men. However, with the advent of Web 2.0, creating a website became much easier. This app actually makes web design even easier than that.

Select the plus button to get started with creating your first site. After naming it, you can add images, text, or a blog page.

Once you’ve added the content you would like, it’s time to select what the overall site will look like. The theme button takes you to the gallery of the 10 different setups you can select.

In the advanced settings you can select which of the pages you’d like to be your homepage, add images with captions, add meta data, as well as provide a direct link to your Facebook and Twitter accounts.

What’s great is that you can make as many sites as you’d like. Make one for a portfolio, a resume, a site for your friends. You could even make one just for a single special event, never intending to use the site again.

For needing to create a website in a flash (not using Flash), this app fits the bill. You would think creating a website would lend better to the iPad: apps like Koder and Textastic can create sites.

However, those apps are all about coding. The beauty about webr is that it’s all done in an interface that fits perfectly on the iPhone’s real estate. For free, it’s certainly worth a shot to look into it.

Turn Home Devices On and Off Remotely With Plug-Connected App

Think you left the coffee machine on when you left the house? Now you can turn it off with a simple plugin and mobile app that syncs and controls your home devices.

A new Kickstarter project called Elphi aims to help you keep control of appliances when you’re not around. The device plugs in to any electrical outlet and syncs with appliances via its iPhone and Android app. Not only can you turn devices on and off, you can also check power activity. This means if you’re monitoring an elderly grandparent, you can see when they turned on the light in the morning.

The products you want to control must be plugged into the Elphi plug, so if you want to remotely control your television, coffee machine and computer, you’ll need three plugins. The plug and the app communicate with each other through the cloud in real-time, according to the Elphi’s Kickstarter page. For a closer look, check out the video above.

10 ways to make Android faster, more productive, and more secure than the iPhone

iPhone users love to brag about their smartphones. They line up around the block and stand in line for hours when a new one is released. Yet, for many users, Android is clearly the superior platform. Yes, its Achilles heel is a big one: security. Android’s openness and large market share mean that it’s a juicy target for attackers.

Yet, Android’s openness also provides serious benefits. It allows for more customization; its apps are usually cheaper and various handset manufacturers are able to offer significantly different form factors, such as the smartphone-tablet hybrid, the Samsung Galaxy Note.

Social Platform For Doodles Pushes Bounds of Web Creativity

For Doodle.ly co-creators Evan Vogel and Darren Paul, the social platform they dreamed up and launched in July 2011 — is the place for innovation, creativity and inspiration on the web.

Doodle.ly is a web application and iPad app that lets users draw whatever they want and effortlessly share creations to the web. It takes under a minute for someone with a Twitter and Facebook to sign into Doodle.ly as a new user. There are different pen tools and colors, all free to use, so the boundaries are endless.

Once the drawing, sketch or scribble is complete, doodles are shared on Twitter or Facebook automatically. The Doodle.ly team is working on building untethered account log-ins — to stop forced sharing. But for now, the world gets to experience all doodles created on Doodle.ly.

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